Lifecycle Marketing Lead

Adventure Operations (AO) is a proudly Australian consumer goods company behind some of the country's most trusted outdoor names: OZtrail®, Companion®, Campfire®, Ozpig®, Jamec Pem®, Trade Flame® and MTB Direct®. Some of these brands go back more than 80 years. Since coming together as AO in 2018, they've paired that heritage with a real appetite for innovation across Outdoor, Leisure, Mountain Bike and Industrial.

They're now after a hands-on Lifecycle Marketing Lead to own the CRM channel across the portfolio, with a focus on OZtrail and MTB Direct. You'd run Klaviyo email and SMS day to day, and you'd build their loyalty program from scratch and make it your own.

If you get a buzz from watching an abandoned cart flow convert, or seeing open rates climb after the perfect subject line test, read on.

What you'll own

• Automated flows: Build, test and optimise the full suite: welcome, abandon, post-purchase, win-back, replenishment and more
• Campaigns: Plan and send email and SMS campaigns in line with the promotional calendar
• Testing: Run a structured A/B testing program and feed the learnings into every future send
• Loyalty: Lead the end-to-end build and launch of a new loyalty program in Yotpo
• List health: Manage segmentation, list hygiene, consent and deliverability across multiple brands
• Reporting: Track lifecycle performance and turn the insights into action that grows retention, repeat purchase and owned-audience revenue
• Collaboration: Work closely with the eCommerce, Creative, Product and Customer Service teams to bring campaigns to life

What you'll bring

• Hands-on experience in Klaviyo and Shopify, building flows, campaigns and segments end to end
• Hands-on experience with a loyalty or rewards platform (Yotpo ideally, but Okendo, LoyaltyLion or similar is welcome)
• A strong grasp of email deliverability, list hygiene and consent management
• Experience running multi-channel lifecycle marketing across email and SMS
• A track record of A/B testing and using data to drive results
• Sharp copywriting and proofreading skills, with an eye for brand and detail
• The confidence to juggle multiple brands and competing priorities

What's in it for you

• Real ownership of a channel and a loyalty program, from strategy through to execution
• A 9-day fortnight and up to 2 days WFH per week
• Ongoing training and development
• A relaxed but high-performance culture
• Product testing and the chance to join campouts at some spectacular locations
• Staff, family and friends discounts across the whole range
• Company-wide and team events

If you live and breathe Klaviyo and care about lifetime value more than opens and clicks, we'd love to chat. Apply today, or for a confidential conversation reach out to amy@revererecruitment.com.au